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Make Damn Sure You Know The Horse Is Going To Drink The Water.
Regarding the creation of advertising, I’m very good at three things: copywriting, creating big ideas and presenting them. Even my detractors, bless them all, would grant me that. If pressed they...
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Mon Dieu! In Cannes of all places, Publicis’ chief decrees no more award shows.
One Lion is apparently enough. The great irony from the Cannes International Festival of Advertising is that by far the biggest story coming from this famously bloated bacchanal is that the new leader...
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From songs to slogans, hacking the English language for creative effect.
Do you know where you’re going to? That’s the signature line from the Theme from Mahogany by Diana Ross. A lovely number, back in the day it was a sensation. But that line. Well, as tuneful at it is...
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The hustle and flow of freelance: Hit. Me. Up.
In absence of full time employment, I’ve been working my tail off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat...
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While our country in mired in racial turmoil, advertising (of all things!)...
Boy meets girl. They become friends. Grow up together. Fall in love. And when they inevitably become a couple Chase Bank is there with financial guidance to help them protect their growing nest egg....
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“Bonafide asshole” redeems himself in transcendent concept from The Martin...
From dickhead to sainthood… Thank you, Adweek. I’ve been waiting for something like this. A truly original idea based on a deep and meaningful insight – as opposed to all the farfetched click bait...
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Recalling beer wars of old, Miller Coors distributors kill new Leinenkugel’s...
Time for a new campaign… The headline in AdAge: “Miller Coors Distributors nix planned Leinenkugel’s campaign.” It’s a story as old as the advertising business, though less common now than it was in...
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The greatest impediment to creativity was, is and always will be: fear.
Why are client’s so difficult? Those of us in the creative department have asked the question so many times it has become rote. Clients are difficult. Period. Especially when it comes to buying and...
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Steaks on a plane! A tale of two business trips, then and now.
Hopefully, I strike oil… I’m writing this on board an American Airlines flight to Dallas, Texas, where I will be meeting some folks about a cool project. I haven’t been to the Big “D” in a long time....
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The 2016 SuperBowl -the game, the ads, the halftime show- was profoundly okay.
Gaga did good… Outside of picture-perfect weather and a truly beautiful performance of our National Anthem by Lady Gaga, little about the Super Bowl was amazing. Unless you’re a fan of crushing...
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“Taste the Feeling?” Coke’s new ad campaign couldn’t be more generic if it...
“It’s sacrelicious!” When I first saw the headline in AdAge, I joked on Facebook that it read like something culled from The Onion or even The Simpson’s: “In major strategic shift, Coke replaces ‘Open...
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In the spirit of Thanksgiving, a brief meditation on my diminished craving...
The older I become the less I covet things. Obviously, I enjoy and require a home and car and the clothes on my back. I’m fortunate that I have these things and that they are nice. But I don’t obsess...
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Millennials aren’t that bad. Did this new commercial for Bobble overplay its...
I agree with Adweek. There’s a lot to like about this commercial for Bobble by agency, 72andSunny. The story applies a satiric blend of film clichés skewering millennials for being self absorbed...
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If I can move you to believing in a Higher Power imagine what I could do for...
I am excited to find a new job. A permanent one as well as freelance. Here are my credentials. However, to prove my chops as as elegant persuader I’m going to sell you on the idea that God exists...
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The fantasy of “Dark Marketing” and its implication to ad agencies – not to...
“I just lost my daughter’s college fund on Fan Duel!” Lot of hullabaloo over the legality/morality of online fantasy league sites, Fan Duel and Draft Kings… In 2011, the FBI shut down two of the most...
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In honor of my father’s birthday, a plug for his memoir in Adland…
My 50 years in Advertising, Larry Postaer I first wrote this post when dad’s book came out a few years ago. Happy to publish it again – the least I can do for a man who’s inspired me so much… In my...
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Freedom and Creation! Breaking the chain of sorrows in Adland.
I found myself watching the movie 300. Again. Have you seen it? You should. Redemption, revenge and freedom. We are taught to be careful about the first two. And to passively appreciate the third....
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Back in the saddle for a creative presentation, where I feel truly alive!
Yesterday, as a freelancer, I presented some work at a small shop in the city. Let me first say, I loved being back in the trenches and, thrillingly, on the working side of the table. Camaraderie with...
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Ad agencies, be careful what you wish for. The big client can also be the...
Science It’s only a metaphor… It’s only a metaphor… I don’t know if every agency has this double-edged sword slicing through it but every one I’ve ever worked for has. I’m talking about one...
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Where to next?
After almost 4 years, my agency and I are going through a conscious uncoupling. No tears. It happens all the time. Besides, four years in Adland is a good, long ride. Still, I loved that agency and I...
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